In 2010 I bet my career on YouTube creators. Most people thought I was wrong.
Sign slower. Understand deeper. Build bigger.
I work with two types of people.
Companies and founders building creator-driven growth — advisory, influencer strategy, and creator programme design.
Individuals who want to launch their own creator management company — from anywhere in the world.
“The Anna Wintour of
creator management.”
— Cameron Dallas, creator · 22M+ followers
Current Work
Today I advise AI companies, publishers, creator platforms, and brands building inside the creator economy.
Current engagements include influencer growth, creator acquisition, partnership strategy, and creator-led go-to-market programmes.
Alongside the masterclass, I work with a small number of retained clients on the strategic and operational challenges of building creator-driven businesses at scale.
Clients undisclosed.
How I Can Help
For Companies & Founders
I advise AI companies, publishers, creator platforms, and global brands on creator strategy, influencer growth, talent ecosystems, and go-to-market planning.
I also build and scale influencer marketing programmes for active clients across AI, SaaS, and creator technology.
→ Advisory · Influencer Growth · Strategy Sprints · Keynotes
For Individuals
The Creator Management Masterclass teaches you how to find creators, sign talent, negotiate deals, build recurring revenue, and create a business with real long-term value.
No agency experience needed. Build from anywhere in the world.
→ 9 modules · Founding: $497 · Standard: $997
The Problem
Right now, thousands of people are calling themselves creator managers. Most of them aren’t doing it badly because they’re lazy. They’re doing it badly because nobody taught them how to do it properly.
They’re signing anyone with a following. Using AI to blast outreach at scale. Chasing follower counts instead of building real businesses.
The creators deserve better. And the managers who actually understand this business — who know how to evaluate talent, structure deals, and build something with long-term value — are quietly running the most respected operations in the space.
For fifteen years there was no course that taught this properly. I’m changing that.
The Opportunity
Not everyone wants to be on camera. But someone still has to build the businesses behind the people who are.
Creator management runs on commission — typically 15–20% of everything your creator earns. Brand deals. Platform revenue. Merchandise. Publishing. Live events. Licensing. IP.
One creator building a $500k business generates $75,000–$100,000 for their manager. Every year.
Year One Example
Three creators. Combined annual revenue $400k.
Your commission @ 20%
$80,000
From anywhere in the world. No team. No office. No VC money. The managers who figured this out early didn’t build big rosters. They built the right ones.
Scale is optional. Quality is not.
Price Anchor
A university degree won’t teach you this. Most managers learn through years of expensive mistakes and figuring it out alone. This is 15 years of hard-won knowledge — compressed into one system.
The Prize
Most people think creator management is a side hustle. It’s not.
One creator can become a six-figure business. A small roster can become a seven-figure company. The right management company can become an asset someone wants to acquire.
I’ve watched creators go from unknown to household names. I’ve watched management businesses become real companies with real enterprise value. I’ve lived through platform booms, algorithm crashes, acquisitions, and complete industry reinventions.
What survived all of it wasn’t the biggest roster. It was the deepest relationships, the smartest deal structures, and the managers who understood that they were building an asset — not just earning commissions.
This course is about building something that lasts. Not a side hustle. Not a job. A business with recurring revenue, real equity, and the kind of value that one day someone will want to buy.
The Philosophy · The spine
The biggest mistake in creator management is thinking you’re in the content business. You’re not. You’re in the people business.
Every creator is a human being navigating pressure, growth, money, relationships, identity, and the demands of a very public career. No brand deal fixes any of that.
The managers who get this wrong treat creators like inventory. They sign fast. Pitch hard. Scale aggressively. Then wonder why their roster keeps falling apart.
The managers who get it right understand one thing most people miss: who you sign matters more than how many you sign.
A creator with the right mindset, discipline, and relationship with their audience can build a business for a decade. A creator with great numbers and the wrong foundation becomes a full-time crisis.
I can tell more in one conversation than most managers learn from six months of analytics.
Not because I’m psychic. Because after 15 years and thousands of conversations, you start to see the patterns. This masterclass teaches you how to see them too.
What Most Managers Miss
Case Study · 01
They had uploaded one video. Most people saw a YouTube channel. I saw two filmmakers who needed a path, not a platform.
In one conversation it was obvious they weren’t trying to become influencers. They wanted to direct films. So we didn’t build them into bigger YouTubers — we used YouTube as the distribution engine and brand deals as the funding mechanism.
Every decision was designed to move them toward directing. That’s exactly where they ended up.
Case Study · 02
Rachel found me when she was in high school making beauty videos. The channel was growing. But when I watched her content, I noticed something she hadn’t.
The beauty wasn’t why people were coming back. The comedy was. Her intros were more compelling than the tutorials.
Most managers would have doubled down on beauty. We doubled down on what made her irreplaceable. That insight helped create a format that defined an era of YouTube content and has been copied thousands of times since.
The Point
In both cases the data said one thing. The person said something else entirely. Learning to hear the person over the data is the skill this masterclass teaches.
The Role
Turn a creator’s audience into a sustainable business.
Negotiate the deals they don’t know how to ask for.
See the opportunities they’re too close to notice.
Protect their long-term career when short-term money is on the table.
Manage their time so they can focus on creating.
Manage your own time so you can run a real business — not just react to chaos.
Be the strategist, the negotiator, the relationship builder, and the reality check — often in the same conversation.
The best managers are the ones creators call before they make any major decision. The ones who shape careers that last — not just until the algorithm changes.
Your First Creator
Getting your first creator doesn’t require a roster, a reputation, or industry connections. It requires knowing what to look for — and knowing what to say when you find them.
I found Racka Racka from a single video. I found RCLbeauty101 when she was still in high school. I didn’t have industry connections. I had a method.
The right creators are everywhere — on YouTube, TikTok, Instagram, podcasts, newsletters. Most of them have never been approached by a professional manager. Most of them don’t even know creator management is a career.
Module 2 of this masterclass covers exactly how to find, approach, and sign your first creator — without an existing network, without a track record, and from anywhere in the world.
On AI
AI Cannot
AI Can
The managers winning right now aren’t the ones with the biggest AI stack. They’re the ones who know what should never be automated.
The conversations. The judgment. The relationships. Module 9 covers the exact AI toolkit for running a lean, high-value management business — what to use, what to avoid, and how to operate without a large team.
The Architecture
Most people who try to build a creator management business fail at one of three points: they sign the wrong creators, they don’t know how to run the business properly, or they build revenue without building real value. This masterclass covers all three.
the right creators
the agency
and one day exit
Most creator courses teach Pillar 2 basics. Some touch Pillar 1. Nobody else is teaching Pillar 3. Because nobody else has done all three and sold the company.
Outcomes
Find creators before the market does — and know whether they’re worth signing.
Have the conversation that tells you everything you need to know.
Set up your management company legally and professionally.
Structure agreements that protect you and your creators.
Negotiate brand deals and platform partnerships.
Build recurring revenue from a small, intentional roster.
Manage creator relationships without losing the professional boundary.
Use AI to run lean without losing the human edge.
Build something with real long-term value — and one day exit.
Build this from London, Lagos, Sydney, Dubai, Toronto, São Paulo, Oslo — or anywhere else. Most markets have no professionally trained creator managers. Whoever builds it properly first wins.
Who This Is For
No experience required. This is the complete system from day one.
You have creators. You have questions nobody is answering. This fills the gaps.
You already understand management. This teaches you how those principles apply in the creator economy — and which ones need to be completely rebuilt.
You work at an agency, a platform, or a brand. You understand creators. This is your path to building something of your own.
You don’t want to be on camera forever. You want to build something behind it. This is how.
Not For You If
You want to sign as many creators as possible as fast as possible.
You think AI outreach tools will build your business for you.
You see creators as a product to sell rather than a person to understand.
You want overnight results with no real work behind them.
You’re looking for a passive income course.
Why Naomi
Hollywood Bridge
I learned talent management in Hollywood — trained under Marty Bauer, one of the founders of United Talent Agency. Then I bet everything on a world that didn’t exist yet.
Origin Story
I left a Hollywood talent agency to manage YouTube creators when most of the entertainment industry thought it was a joke. My boss told me YouTube clients would never do better than John Stamos. I left anyway.
There were no courses, no playbooks, no conferences, no career paths. We were inventing the rules in real time. Every deal was the first of its kind.
Platform Survival
I’ve built creator businesses across YouTube, Vine, Instagram, TikTok, and Snapchat. Every platform shift. Every algorithm change. I’ve navigated all of it.
Credentials
I worked with Logan Paul, RCLbeauty101, Racka Racka, King Bach, and creators who helped shape what the internet became. I negotiated deals with YouTube, Meta, TikTok, and Snapchat that changed how the industry worked.
The Acquisition
In 2019, the creator management company I built was acquired. That proved something I’d believed for a decade: creator management isn’t a side hustle. It’s a real business. The kind that gets bought.
Active Operator
Since then I’ve consulted for publishers, AI companies, and global brands on creator strategy across four continents. I currently build and scale influencer marketing programmes for active clients across AI, SaaS, and creator technology.
I’m not teaching theory from the sidelines. I’m still in the room.
Why I’m Teaching This
For 15 years, everything I know was passed through closed networks, private agency relationships, and expensive trial and error. Nobody taught me. I had to figure it out. This is the course I wish existed when I started.
Work with Naomi
I work with AI companies, publishers, creator platforms, brands, and founder-led businesses that need the kind of thinking that only comes from actually building in this space.
Strategic Advisory
Influencer Growth
Currently Retained By
Clients in AI, SaaS, and creator technology — undisclosed.
Engagement Types
Advisory retainers · Strategy sprints · Workshops · Keynotes · Project-based consulting
Timeline
Learned talent management inside Hollywood under one of the founders of United Talent Agency.
Left to represent YouTube creators when the entire entertainment industry thought it was a hobby. My boss said it would never work. I left anyway.
Built creator businesses across YouTube, Vine, and Instagram. Spotted Racka Racka from a single video. Helped RCLbeauty101 invent a genre. Negotiated some of the first-ever platform deals in the industry.
Scaled Lennon Management into a global creator agency. Watched the industry explode. Kept doing it properly.
The agency I built was acquired.
Consulted for publishers, AI companies, and global brands across four continents. Watched AI enter the space. Figured out what it’s actually useful for.
Teaching everything I know — for the first time.
Curriculum
Built from 15 years of real deals, real talent, and real mistakes. Not theory. What actually happens in creator management — and how to handle it.
Pillar I — Find and Evaluate
Pillar II — Build and Operate
Pillar III — Build Enterprise Value
Testimonials
This masterclass launches with a founding member cohort. Testimonials from real students will be published here as they build their businesses.
If you want to be part of the founding cohort — and be one of the first voices featured here — claim a founding seat below.
What You’ll Become
Before
After
Not the one signing everyone and hoping something sticks. The one who sees what others miss. The connector. The negotiator. The trusted advisor. The person creators call before they make any decision that matters.
A real business. Recurring revenue. Real equity. The kind of value that one day you can sell.
Future Vision
The question is whether you’ll be one of the people who built them.
The creators are already there. The brands are already spending. The deals are already happening. What’s missing is managers who know what they’re doing.
Not people using AI to blast outreach. Not people signing anyone with a following. Managers who understand creators — really understand them — and know how to build sustainable businesses around them.
In 2010 I believed in this industry before it existed. I’m still here. And the opportunity has never been bigger.
Sign slower. Understand deeper. Build bigger.
The Weekly
One email a week. Fifteen years of lessons — what to sign, what to walk away from, how the deals actually get done, and where the creator economy is going next. No courses. No pitches. Just the stuff worth knowing.
One email per week. No spam. Unsubscribe anytime.
The Guarantee
No questions. I’ve spent 15 years building this. I’m not worried about the guarantee.
Enrol
And the judgment to use it. One-time payment. Lifetime access. 30-day money-back guarantee.
We’ll send your access details here after payment.
First 30 students only
One-time payment · Lifetime access
Standard
$997Once founding seats are gone.
Speaking & Enquiries
Keynotes, fireside chats, panels, brand consulting, press requests, and partnership conversations. Tell me what you’re building and I’ll get back personally.
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